Participation in member meetings is one of the most important ways our members use the NPS Loyalty Forum to accelerate their progress in executing world-class customer loyalty programs. Members attend four Customer Loyalty Executive meetings per year.

Convened quarterly, Customer Loyalty Executive meetings provide a structured forum for the Member's most senior executive responsible for customer loyalty. Each meeting focuses on a particular issue central to successful implementation of the NPS discipline or related customer loyalty programs.

In advance of each meeting, subject matter experts, including Fred Reichheld, author of "The Ultimate Question" and "The Loyalty Effect," Rob Markey, Bain & Company partner responsible for the firm's global customer loyalty practice, prepare presentations and reports documenting how the world's loyalty leaders approach a given implementation issue. Member companies each complete a self-assessment designed to identify performance gaps. Gaps and gap-closing strategies are reviewed and discussed during the meeting in ways that help members accelerate their progress on the most pressing issues and challenges.

Members also have access to a variety of data and analysis that will be beneficial to their customer loyalty efforts:

• Benchmarking analysis
• Best practices database
• NPS Loyalty Forum member website, blogs, and online discussion forum
• Vendor database, with members' comments and ratings